LATEST REVEAL – RHONDA VINCENT UNVEILS THE NEW BLUEGRASS EXPRESS: A STATE-OF-THE-ART TOUR BUS DOUBLING AS A ROLLING BILLBOARD FOR BOTH HERSELF AND MARTHA WHITE
When you’ve spent more than four decades on the road, the tour bus becomes more than just a vehicle — it becomes a second home. For Rhonda Vincent, the “Queen of Bluegrass,” it’s also a stage on wheels, a place where family, bandmates, and memories travel alongside the music. Now, in her latest reveal, Vincent has proudly introduced the brand-new Bluegrass Express, a state-of-the-art tour bus that represents not only her legendary career but also her enduring partnership with a brand as iconic in Southern culture as bluegrass itself: Martha White.
The unveiling of the bus drew immediate excitement among fans. Painted in bold, eye-catching designs, the Bluegrass Express serves as both a luxurious touring coach and a rolling billboard. Its gleaming exterior showcases Rhonda Vincent’s image alongside the instantly recognizable Martha White logo, reminding everyone of a sponsorship that has become as much a tradition in bluegrass as the music itself. For fans lining up outside venues, the sight of the bus pulling into town is itself an event, a sign that a night of unforgettable music is just ahead.
“This bus isn’t just transportation,” Vincent explained at the reveal. “It’s a symbol of everything we’ve worked for, of the miles we’ve traveled, and of the family we’ve built on the road. And it’s a reminder of the incredible partnership we’ve had with Martha White, who have supported bluegrass music for generations.”
The partnership between Rhonda Vincent and Martha White is steeped in history. The brand has long been synonymous with bluegrass, famously sponsoring Flatt & Scruggs and the Grand Ole Opry in the mid-20th century. By aligning herself with Martha White, Vincent has carried that tradition into the modern era, ensuring that the connection between music, family, and Southern heritage remains alive. The new Bluegrass Express makes that bond visible to every passerby on America’s highways.
Inside, the bus is no less impressive. Outfitted with the latest amenities, it is designed to handle the grueling schedule of a touring band while offering the comforts of home. Band members from The Rage can relax between shows, rehearse new material, or simply share meals together as they roll from one town to the next. For Vincent, who has always described her bandmates as family, the bus is not just a workplace but a sanctuary — a space where music and life blend seamlessly.
The launch of the Bluegrass Express also comes at a pivotal time in Vincent’s career. With her farewell collaboration tour “One Last Ride” with Gene Watson set for 2026 and her forthcoming album Destinations and Fun Places featuring Dolly Parton, Trisha Yearwood, and Alison Krauss, she remains as active and ambitious as ever. The new bus is both practical and symbolic: a tool for the road ahead and a statement of her continuing presence as one of the hardest-working artists in American roots music.
Fans have taken to social media to share their excitement, with many posting photos of the bus as it made its first appearances on tour. “It’s like seeing a piece of bluegrass history roll into town,” one admirer wrote. Another commented: “That Martha White logo next to Rhonda’s name is perfect — two legends together.”
For Vincent, the latest reveal of the Bluegrass Express is not just about style or convenience. It is about legacy. It is about showing the next generation of bluegrass musicians that the road, though long and often hard, is also filled with joy, tradition, and pride. “Every mile we travel,” she said, “we’re carrying the music with us. And this bus lets the world know who we are before we even step on stage.”
As the Bluegrass Express rolls down America’s highways, it carries more than a band. It carries a message: that bluegrass is alive, thriving, and still deeply connected to the traditions that made it great. And at the center of it all is Rhonda Vincent, steering both her career and her music into a future every bit as vibrant as the bold new bus that bears her name.